“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”

- Don Norman

User Experience Strategy and Design

I'm passionate about delivering repeated good experiences. Engineering experiences that are effortless and affording people what they need to do. Transforming experience into one that your customers love through empathy and design.

Learn more about me:

A favorite video of mine - The anti-ethnographer

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